Our story begins with a gift card platform we founded in 2013. After being hit with a very high chargeback rate on week one, we searched for a premium payment fraud protection solution that fits our type of product – and couldn't find one that wouldn’t require us to decline 15%-20% of the shoppers who have gone through the entire purchase flow and provided us their payment info! To meet our specific needs for such a high-risk product, we created our own in-house fraud protection platform. It soon became clear that we weren't the only online vendor looking for such an accurate, reliable solution against digital fraud. After consistently testing our machine learning models against leading fraud protection providers, nSure.ai was born. It has helped countless online sellers of digital goods reduce false positive rates, further boosting merchant confidence, customer satisfaction, and the bottom line.
As e-commerce veterans ourselves, we feel that merchants shouldn't have to deal with chargebacks on fraud. We therefore designed our fraud protection solution to help companies eliminate time and resources spent on manually reviewing suspected transactions and avoid suffering from unnecessarily high rejection rates and loss of safe sales and good customers.